Stop Bleeding Ad Spend

What could be capping your
Event Match Quality score?

Lower EMQ can reduce Meta's ability to match conversion events to people, which may weaken attribution and optimization. Enter your domain to run a diagnostic check on your Pixel and CAPI payload structure.

EMQ_DIAGNOSTIC_TERMINAL

OBSERVABLE AUDIT

System: Meta Pixel & CAPI Observable Diagnostic Engine
Target:
Timestamp:

Initializing analyzer engine... 0%

Assessment scope: Publicly observable implementation signals from target's initial HTML response.

Methodology v1.0

Audit Complete · Actionable Gaps Detected

Observable Implementation Score: -- / 10.0

Analyzing observable implementation signals...

Attribution HealthActionable GapsBased on observable implementation signals

Detailed Implementation Audit

Technical breakdown based on publicly observable page signals.

Technical Remediation

Illustrative CAPI Payload (Template)Server-Side JSON Template

{
  "event_name": "Purchase",
  "event_time": "<unix_timestamp>",
  "event_id": "<shared_event_id>",  // Must match browser fbq eventID
  "action_source": "website",
  "user_data": {
    "em": ["<sha256_hashed_email>"],
    "ph": ["<sha256_hashed_phone>"],
    "client_ip_address": "<client_ip>",
    "client_user_agent": "<client_user_agent>",
    "fbc": "fb.1.<timestamp>.<fbclid>",
    "fbp": "fb.1.<timestamp>.<random_id>"
  },
  "custom_data": {
    "currency": "USD",
    "value": 150.00
  }
}

Direct Engineering Assistance

Need us to implement server-side CAPI for your architecture?

Think Unlimited engineers reliable Conversions API integrations with Cloudflare Workers and Node.js, including event deduplication, customer matching, and first-party signal preservation.

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Deduplication Errors

We check if your standard Pixel events and CAPI payloads share the same `event_id`. Deduplication problems can result in duplicate event reporting and distorted measurement.

Missing Customer Match Keys

Identify whether important customer information and matching parameters—such as hashed email, phone, or external ID—are being sent with important conversion events.

fbc/fbp Signal Loss

Verify whether Meta's click and browser identifiers are being successfully captured and passed through to your server-side environment.

What could be capping your Event Match Quality score?